Judges asked to hear dispute over dog toys. will they bite

WASHINGTON (AP) – The company that makes Jack Daniel’s is howling furiously over a squeaky dog ​​toy that parodies the whiskey’s signature bottle. Now the liquor company is barking at the door of the Supreme Court.

Jack Daniel’s has asked the judiciary to hear its case against the maker of the plastic toy Bad Spaniels. The High Court could say on Monday whether the judges agree. A slew of big companies, from the makers of Campbell Soup to outdoor brand Patagonia to jeans maker Levi Strauss, have asked judges to take on what they believe is an important trademark law case.

The toy that drives Jack Daniel’s so damn crazy mimics the square shape of its whiskey bottle, as well as the black-and-white label and amber liquor, and adds what it calls “poop humor.” While on the original bottle the words “Old No. 7 Brand” and “Tennessee Sour Mash Whiskey”, the parody announces: “The Old No. 2 on Your Tennessee Carpet. Instead of the original noting that it’s 40% alcohol by volume, the parody says it’s “43% Poo by Vol.” and “100% Smelly”.

On the back of the toy, which retails for around $13 to $20, reads in small type, “This product is not affiliated with the Jack Daniel Distillery.”