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Alexander Lewis, Home News Tribune and Courier News
PERTH AMBOY — Shoppers can make money while they spend this holiday season thanks to a new downtown e-gift card that doubles customers’ dollars.
When a shopper purchases an e-gift card valid at nearly 25 participating stores and restaurants in the Business Improvement District, Perth Amboy matches the value of the e-gift card 100%.
For example, if someone buys a $25 e-gift card, they can spend $50 within the precinct that stretches along Smith Street from High Street to Bertrand Street and on New Brunswick Avenue from Smith Street to Jefferson Street extends.
“We decided this year after the pandemic and the impact our businesses have seen that we want to put some money back into businesses,” said Tashi L. Vazquez, director of the city’s Office of Economic and Community Development. “The program speaks of the gift of giving. We want to pass it on so people can shop locally and give it to someone else too.”
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The initiative was launched on November 15 by the Perth Amboy Neighborhood Preservation Program, the Perth Amboy Business Improvement District and Mayor Helmin J. Caba. Cards can be purchased at https://app.yiftee.com/gift-card/city-of-perth-amboy and redeemed at several downtown stores after being accessed via a smartphone.
One person cannot receive more than $100 in Match Funding. The match will be available until $23,000 in allocated funds expire from the program. The program could continue with modified Match Dollars as well as in other parts of the city, said Noelia Colon, executive director of the Business Improvement District, which provides local businesses with economic revitalization assistance, promotion, educational resources and capital improvements.
Seventeen thousand dollars of the match money was funded through a grant from the State Department of Community Affairs Neighborhood Preservation Program, which provides $125,000 per year for five years. The other $6,000 came from the Business Improvement District.
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“Small inner cities don’t always get the attention that malls do, but that has shifted during COVID and we wanted to take advantage of that,” Colon said. “We wanted people to know that they can bring this gift card to any participating store, whether it’s a grocery store, nail salon, or retail store.”
The information: Purchase the E-Gift Card at https://app.yiftee.com/gift-card/city-of-perth-amboy.
Jenna Intersimone has been a contributor to USA TODAY NETWORK New Jersey since 2014, having transitioned from blogger to reporter after creating her award-winning travel blog. For unlimited access to her stories of food, drink and fun, subscribe or activate your digital account today.
Contact: [email protected] or @jintersimo