2XO Kentucky Straight Bourbon: The renowned American whiskey blender DIXON DEDMAN releases The Phoenix Blend!

Renowned American whiskey blender Dixon Dedman is proud of the release The Phoenix mix, the first in a line of small batch bourbon blends from its new brand, 2XO Kentucky Straight Bourbon Whiskey. Launched by Prestige Beverage Group, The Phoenix Blend will be available in limited quantities nationwide and online at ReserveBar for a suggested retail price of $100.

The Phoenix Blend symbolizes Dedman’s return to the world of bourbon after parting ways with Kentucky Owl, a brand he relaunched in 2014 as a tribute to a whiskey his great-great-grandfather once made. “I very deliberately named The Phoenix Blend,” said Dixon, “like a fresh start, 2XO aims to create something unique in American whiskey and each release will strive to achieve something special. The initial response to The Phoenix Blend was very well received. I couldn’t be more excited for this next chapter.”

2XO, meaning ‘Two Times Oak’, refers to Dixon’s unique blending process in which he transfers his hand-picked aged whiskey to new charred oak casks to create a unique combination of intense flavours, character and complexity in each blend. The Phoenix Blend is a blend of Kentucky Straight Bourbon Whiskeys consisting of two proprietary mash bills from different distilling partners – one with a moderate rye content and the other with a very high rye bourbon mash bill.

Dixon Dedman
The renowned American whiskey blender Dixon Dedman

On the palate, The Phoenix Blend is viscous with notes of caramel and vanilla on the front moving to bright ripe red fruit in the middle and finishing with a mild peppery spiciness.

The Phoenix blend will be followed by two new small batch blend releases and a single cask release each consecutive year. Each low volume blend will be different, bearing a distinctive name and icon inspired by Dixon’s passion for innovation, collaboration and creating high quality fluids with unique properties and profiles.

The Phoenix Blend and all 2XO Kentucky Straight Bourbon Whiskeys are launched Prestige Beverage Group, an industry-leading importer and brand innovator of award-winning wines and spirits. Together, Dixon and the Prestige Beverage Group aim to bring the most unique and desirable whiskey blends to spirits enthusiasts everywhere. Learn more about 2XO, The Phoenix Blend at www.2xowhiskey.com and follow @2xowiskey on Facebook, Instagram and Twitter.


About Dixon Dedman
Dixon Dedman is a 41-year-old master blender who has quickly established himself as one of the most prolific American whiskey blenders in the industry. Raised on Kentucky’s whiskey trails, he brought the insights of industry legends with his culinary expertise from running his James Beard Award-winning Beaumont Inn, in his family for over a century. Dixon is best known for its high-proof, robust Kentucky Owl straight bourbon and rye whiskey blends, a brand he relaunched in 2014 from his great-great-grandfather, CM Dedman, after darkness fell in 1916 around the time of Prohibition. His blends have received awards and recognition, earning their place among the finest American whiskeys of recent memory. He has been featured in The New York Times, Forbes, Robb Report, Playboy, Garden & Gun Magazine, The Whiskey Advocate and others.

About the Prestige Beverage Group
Established in 1974, Prestige Beverage Group is an industry-leading importer and brand owner of award-winning wines and spirits from around the world. Prestige’s portfolio of over 70 brands includes Kinky Beverages, Risata Wines, Yes Way Rosé, Windsor Canadian and INDOGGO Gin. From product conception and brand development to packaging design and engaging marketing initiatives, Prestige continues to meet consumer preferences and anticipate industry trends. For more information about Prestige and its innovative brands, visit www.prestigebevgroup.com.

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